Today I want to talk about how to shake up your client gift game. It's easy to get into a bit of a rut, or struggle to come up with an original and memorable gift in the first place, but this little technique will have you coming up with new fresh ways to delight your clients in no time.
Before we get to the nitty gritty of the technique I just want to quickly go over why you should be giving your clients gifts in the first place (you might be thinking ‘isn't delivering my work good enough?'). There are two main reasons why client gifts are an amazing way to take your business to a higher level.
1 Your clients will think nice thoughts about you
Yeah, so far so simples. If you go the extra mile and do nice things for your clients, they will have extra warm feelings towards you. And those warm feelings translate directly to crazy good referrals and repeat business. Also, giving your customers a little present once they've booked with you will get them even more excited about what you are going to do for them. Plus, (especially if you are a more service-based provider with no tangible goods to deliver) after you've delivered your services, your gift will turn into a memento, which will help your clients remember how amazing it was to work with you.
2 You'll have a chance to educate your clients
This is by far the number one reason why client gifts are such a good idea. Providing enough information about your process and how you work is the absolute corner stone of having happy clients. Most complaints and misunderstandings happen because the client's expectations weren't set appropriately. This way, you will be able to give your clients all the information they could ever need in order to set their expectations when working with you, all disguised as a thoughtful present. Amazing, right?
Using an idea grid to connect things in a new way
So, let's dig into the idea grid and see how it could help you to come up with something truly original and genius. Our brain can be a bit lazy and prefers coming up with the same stuff over and over again, unless we feed it in a different way and help it connect things it might not have thought to connect before.
1 State your challenge
First, you're going to write down the challenge you're working on. Be as specific as possible. Here I've obviously used Ideas for new client gifts.
2 Set your parameters
What you want to do is to come up with different methods or ideas for 4 different categories. For the purpose of this exercise I've use form, delivery, gift and information, these being the main four elements we need to consider. You could use a grid for brainstorming other sort of things, in which case you'd just think of four parameters that applied to that challenge.
3 Fill in your variables
Don't look at the overall grid yet, just start writing one column at a time. What sort of form could the item be in, what methods of delivery could be used, what would the gift part look like, and how could the information be presented. For this grid I've used 6 variables, you could use more, but it might get harder to use, as you would end up with such a huge amount of different combinations. Simpler grids are generally better at jolting your brain into connecting the dots.
4 Start forming combinations
When you start combining things, you'll first probably take the more obvious route, like in the picture above where (very logically) I've connected a box of treats to be hand-delivered with food and recipe cards that could have info on the process in a fun way. This in itself is already a pretty decent client gift idea, but see if you could take your combinations to somewhere slightly more exciting.
What about seasonal item – consultation – notebook – video. You could have a policy that if your clients book during the consultation, you will give them their gift right then. They could get a seasonal item, such as a notebook for planning their summer holiday, with a video on a usb (or a printed link in the notebook to go watch it online) of you in a beautiful holiday destination talking about how excited you are to be working with them and what they should expect. This one might be a bit far out there, but it would definitely be a really memorable one and work well for a particular type of business
To make things easier, you can download an empty Idea Grid Template to get you going. Don't forget, you can use an idea grid for any sort of challenge, not just this particular one. Have fun!
As an Inspire Your Inbox subscriber, you can download this worksheet from The Library.
(Hint: you can sign up in the green box at the top of this page, or if you're already a subscriber, you'll find the password at the bottom of every email).