I love thinking of new ways of presenting my products to my clients. I'm a great believer in building perceived value, and adding a personal twist with DIY packaging. I think DIY works for many different kind of businesses, but it's especially effective for those of us who are selling our artistic vision in the first place. Compiling your own packaging can also be very cost effective when you are starting out, but even if you are further down the line and serving the higher end of clientele, your customers will appreciate the effort and vision you've put in, which instantly adds value in their eyes. But the biggest reason I love DIY packaging is the way it keeps me excited and inspired to look for new ways of presenting my work. I switch things up at least annually (sometimes I even personalise for individual clients), so I never get the feeling of my brand being stuck in a rut.

DIY packaging inspiration for a happy office. Click through for details!

Adorable ‘You are loved' stamp by Inspire Lovely.
Beautiful timber presentation boxes for photographers by Lovable Photo Packaging.
‘Handmade with love' stamp by Stationery Boutique.
Very simple, but effective DIY branded packaging by Alyse French Photography.
Colourful ribbon from Paperchase.
Shredded paper in pink from Paperchase.
Cute packaging stickers by Julie Ann Art.
Mini bunting by A Cottage Life.
Gorgeous hand stamped cotton bags from Inspire Lovely.

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Author: Marianne Taylor

Her Lovely Heart founder Marianne Taylor is a photographer, an educator, and a lover of colour & light. Her work has been published in blogs and magazines the world over and her personal photography has been part of an exhibition at Tate Britain. To work with Marianne, see the mentoring services she offers. Or, if you like the photography on HLH, you might want to check out her Product & Lifestyle photography services to see whether you could work together to help your brand grow. She is also slightly obsessed with her two cats, Astrid & Sofia, and loves Instagram.

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