Do you feel like you’re forever hustling, forever learning new marketing techniques and ways to streamline your business, and yet, the clients are just not lining up outside your door?
One aspect of being on the sensitive side, perhaps introverted, shy or otherwise slightly intimidated by direct contact, is that we think of social media and new marketing methods as our salvation and secret weapon. But there is a huge misconception about modern marketing that trips people up all the time. The misconception is this: we believe that all the content we create, and all the connections we make will automatically make people want to buy our stuff. Don’t get me wrong, that definitely happens sometimes to some people, but more often than not you simply wait and hope that it will start happening to you, and yet all you hear is… tumbleweed.
‘We believe that all the content we create, and all the connections we make will automatically make people want to buy our stuff.'
For every success story, there are so many other stories of people who keep up with every social media platform in existence, who write and write and write blog posts, who send their stuff out into to the world and then play the waiting game. Without seeing any return on their investment. It can be so dispiriting.
While I am a huge advocate for modern ways of marketing, especially when it comes to the more introverted among us, there is a huge difference between mindless hustle and an intentional strategy for gaining influence, reach and ultimately, income. The people who succeed have a plan. They go and find the right people: the right clients, the right partners to collaborate with, the right influencers to align their message with.
Diligently working away
Do you feel like you have a workflow set up and you keep chipping, chipping, chipping away at it, waiting for success to come knocking? Maybe you keep writing blog posts, or posting your artwork, distributing them all over your social media channels, and yet people are not lining up at your doorstep. The simple answer could be that you always feel uncomfortable about direct calls to action, and hence, you miss the to opportunities make sales – and a living. I totally get you, and I know how easy it is to let it happen.
Or maybe you're a social media hustler, you pride yourself for always replying to mentions on Twitter or comments on your images on Instagram. But when it comes to showcasing what you have to offer, you never think of taking action and approaching people who showed interest before. Maybe you’re even savvy enough to share and retweet stuff from your favourite influencers, and do an internal happy dance when you receive a nice comment back, but you never approach them to tell them how much you admire them or just to say thank you for what they do.
If you identified with any of the above, here’s what I want you to do next.
1) Make a list of people you click with
Write down a list of 5-10 people you’ve interacted with on social media or at a networking event that you feel you’d want to work with. Write them a short personal note, telling them that you’d like to discuss ways to work together. Keep your email short and concise, and let them know how you see your strengths might complement theirs, and why you think together you could make some proper waves.
2) Thank influencers
Send a message or a short email to an influencer in your industry whom you admire and say thanks for the work they do. Don’t ask for anything, just show your appreciation.
3) Ask for the sale
This one is the biggie. You knew it was coming didn't you. Send an email to your audience and ask them for the sale. Ask them to mentor with you, to invest in your training or photography services, or to buy your artwork. Tell them how you can help them with their lives, and then just ask. They won't know they need you unless you show them.
4) Invest in someone to help you with strategy
There are so many fun things to learn about running your business. It's so easy to keep consuming more and more information about perfecting your Instagram feed, or writing better blog posts, or setting up your mailing list. But when it comes to actually working out a strategy that propels you forward with intention, it can often feel like a ‘boring' investment. However, having a strategy in place is the key to helping you move forward, instead of just mindlessly filling your hours with diligent work. If you feel so inclined, I'm here to help, or if you're not quite ready for committing to mentoring, you might want to check out the 30-day Business Plan Refresh, which will help you see a lot more clearly where you want to be heading with your business.